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The Ultimate 6-Step Guide to Creating the Soft Girl Makeup Look

Do you love ‘barely there’ makeup? Are you someone who likes to get their makeup done and out the door in 5 minutes? Chances are, you’re a fan of the soft girl makeup look. This beauty trend focuses on a dewy glow and – you guessed it – soft colors. It’s all about natural blush shades, lip stains, and groomed brows. This makeup style has something to offer everyone, whether you’re a college student or a professional working from home.


The #softgirlchallenge is all over TikTok, showing girls changing from over-the-top ‘social media’ makeup to a more natural look. There are currently almost 2 million views on the videos with this hashtag, 


We’re taking a step-by-step look at how you can create the ‘soft girl’ makeup look at home. Whether you’re an amateur MUA or picking up a blush brush for the first time, this guide has you covered. We’ve incorporated everything you need to know, including which tools to use and what products we recommend.

Make sure to bookmark this page as your go-to tutorial for creating soft-girl aesthetic makeup.

What is soft girl makeup?

It’s all about embracing your natural beauty. Soft girl makeup is an accumulation of the trends we’ve been seeing since the start of the pandemic. With mask-wearing and working from home, we all started to shift our focus on skincare and streamlining our makeup routine. 


The soft girl makeup aesthetic focuses on incorporating lighter hues and wearable products that have a softer look to them. Put down your smoky eyeshadow palette and dig out a baby pink shade instead.


There’s no denying that the soft girl makeup look has a whimsical feel to it. It focuses on a Princess-worthy look that is all-natural, from groomed eyebrows to pink blush and bright eyes. 


If that sounds like it’s up your street, then you’re in the right place. We’re taking you step-by-step through our guide on how to create a soft girl makeup look. Our guide also includes the best Amazon beauty products for creating this look, so you can recreate it at home!

How to create the soft girl makeup look

1. Prep your skin

The secret to achieving the soft girl makeup look is to prep your skin. You want your skin to look as though it’s glowing from within. Start with your skincare routine, focusing on hydrating your skin. Hyaluronic acid is a hero ingredient and one that you want to incorporate into your routine. 

One of the best ways to get this ingredient into your routine is with a serum, which is perfect for dry skin. We recommend the CeraVe Hyaluronic Acid Serum with its fragrance-free formula. You can finish off your skincare routine with the Neutrogena Hydro Boost Water Gel Moisturizer to lock in the hydration and keep your skin soft to the touch.


If you want your makeup to last all day long, you’ll want to use a mattifying primer. It will help you create a flawless base for your foundation and concealer. Budget-friendly options are the Rimmel Stay Matte Mattifying Primer and Elf Matte Putty Primer.

2. Create your flawless base

With the soft girl makeup look, it’s all about having flawless skin and a healthy glow. You want to choose a foundation and concealer that are your perfect colour match. It’s worth hunting around until you find the right shade and undertone to complement your natural colour.

You can choose any foundation that you love, including full-coverage formulas. If you want to keep to the natural aesthetic of this makeup look, it’s best to choose a buildable medium-coverage formula. Applying your foundation with a beauty blender can help you get an even coverage without worrying about streak marks.

The Revlon ColorStay Foundation has a long-wear formula and an extensive shade range for an affordable brand. If you want to splurge, check out the Giorgio Armani Luminous Silk Foundation for a glowing finish.

Whether or not you use foundation, a brightening concealer is your best friend for creating this look. You want to make it look as though you got a full eight hours of sleep. Apply your concealer in an upward motion, helping to naturally lift your eyes and brighten your appearance.

One of our favourite concealers on Amazon is the NYX HD Studio Photogenic concealer, which is easily blendable with your fingers or a beauty blender.

3. Groom your brows

Part of the soft girl makeup aesthetic look is groomed brows. You want to make it look like there isn’t a hair out of place. As this look focuses on a natural aesthetic, your brows shouldn’t look too artificial or drawn on. The three products you’ll need are a brow pencil, a spoolie brush, and brow gel. This trio will allow you to fill in any sparse areas of hair before shaping with the spoolie and using the gel to set it in place.

The Anastasia Beverly Hills Brow Wiz is a cult-favourite product that everyone talks about. It’s a 2-in-1 product that gives you both a pencil and spoolie. When you’re choosing a shade, you want to avoid going too dark with your colour. The goal of your brow makeup is to keep it as natural as possible.

4. Dazzle your eyes

With soft girl makeup, you want to keep your eye makeup minimalistic and natural. One signature part of this aesthetic is fluffy lashes – the fluffier, the better! You can start by using an eyelash curler to help shape your natural lashes before applying mascara. The best way to add volume is by working from the root outwards, separating the lashes as you move.

The L’Oreal Paris Voluminous Lash Paradise mascara is a fan-favourite amongst beauty editors and influencers. If your lashes are shorter, then you want to invest in a lengthening mascara, like the L’Oreal Paris Telescopic.

The beauty of the soft girl makeup is how simplistic and streamlined it is. You don’t need to wear eyeshadow to create this aesthetic – you can skip it. If you want a little extra dazzle to your look, choose a light shimmer shade that you can gently wash over your eyes.

You’ll want to use a shading brush to help distribute the pigment, focusing on your lid before buffing it into your crease. The Sigma E70 brush acts as a 2-in-1, making it the only eyeshadow brush you need.

If you want to add definition to your eyes, you can use glitter eyeliner to incorporate sparkle into your eye makeup look. For eyeshadows, you want to focus on neutral and warm shades to help open up your eyes. We love the Ultimate’ palette by NYX, which has 16 matte and shimmer shades to create an eye makeup look for any occasion.

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5. A natural flush

Blush is one of the signature parts of the soft girl look and gives your cheeks a healthy glow. Pink and peach are the most popular shades as they mimic the natural flush that appears on your cheeks after exercising or when you get excited.

The easiest way to apply blush is by focusing it on the apples of your cheeks. Smile softly and gently tap the powder, cream, or liquid blush onto your cheeks. You want to blend outwards to prevent any harsh lines. If you’re a fan of the Japanese-inspired look, you can add a touch of blush across the bridge of your nose for a whimsical look.

A cream blush like the Maybelline Cheek Heat will give you a more natural and buildable look.

It’s all about the gloss

Put away your liquid lipsticks and find your perfect ‘my lips but better’ shade. Gloss is your best friend when creating a soft girl makeup look. The best shades are ones with pink undertones. A clear gloss is a must-have for your makeup bag as you can apply it on its own or over a soft pink lipstick. The L.A. Colors High Shine gloss is a budget-friendly option with a nourishing formula.

Voila! You have your soft girl aesthetic makeup look. Check out our Amazon product recommendations to check your own soft girl makeup look. If you’re a Prime customer, you could your new go-to soft girl makeup look tomorrow! 


What do you think about the soft girl makeup look? Which products will you be adding to your makeup bag? Let us know on our FB post!


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